Data-informed insights on public libraries and their impact on book discovery, author brand development, and sales

 

Public libraries in the United States have supported publishers, authors, and booksellers by connecting readers in their local communities with books for more than 200 years. Over the past 10 years, public library websites have helped millions of patrons discover new books every year—some they borrow from the library, some they buy from their preferred retailer.

While public libraries’ core mission of providing access to information for all is generally accepted as being a critical aspect of literacy and democracy, their impact on book sales—positive or negative—periodically comes into question.

PANORAMA PROJECT

The Panorama Project advocates for purposeful cross-industry collaboration and transparency to more accurately evaluate and measure the role public libraries play in the book business. We also partner with industry associations, individual publishers, and public libraries to measure and analyze the impact of library collections, marketing, circulation, and events on the discovery and sales of specific titles and authors.