The Panorama Project is leading a major consumer research initiative designed to measure media engagement and buying behaviors across key formats and platforms, including reading, streaming, and gaming: Immersive Media & Reading 2020. The first wave of data collection has been completed and offers some interesting insights into consumer behaviors before and during the COVID-19 pandemic.
“Immersive Media & Reading 2020” Consumer Research to Launch in September
The Panorama Project’s Immersive Media & Reading 2020 consumer survey, in partnership with Portland State University, will officially launch in mid-September 2020. The cross-publishing industry research initiative will help understand how readers discover, access, and consume books in all formats (print, ebook, audiobook)—before and during the COVID-19 pandemic—and how that engagement compares to other immersive media, specifically film, TV, and gaming.