The Panorama Project has published the Library Marketing Valuation Toolkit to help librarians measure and communicate the monetary value of their marketing efforts to publishers in a context they’re familiar with. The Directory identifies best practices for producing and marketing a variety of author and book-related events at public libraries—in physical and virtual formats—while the Valuation Calculator and Media Kit Template are customizable tools librarians can use to measure and communicate the monetary value of the various marketing tactics they employ based on relevant local media options.