The Panorama Project has published the Library Marketing Valuation Toolkit to help librarians measure and communicate the monetary value of their marketing efforts to publishers in a context they’re familiar with. The Directory identifies best practices for producing and marketing a variety of author and book-related events at public libraries—in physical and virtual formats—while the Valuation Calculator and Media Kit Template are customizable tools librarians can use to measure and communicate the monetary value of the various marketing tactics they employ based on relevant local media options.
Putting a Value on Author Events at the Library | Publishers Weekly
It remains to be seen whether virtual events will become a valuable, permanent marketing channel moving forward, but awareness of the importance of author events has arguably never been higher. And a Library Events & Book Sales Survey conducted by the Panorama Project suggests that libraries in fact play a huge role in marketing books and authors through events. No question, librarians are expert book marketers in their communities, but where too many come up short is in communicating the impact and value of their efforts back to publishers.