It remains to be seen whether virtual events will become a valuable, permanent marketing channel moving forward, but awareness of the importance of author events has arguably never been higher. And a Library Events & Book Sales Survey conducted by the Panorama Project suggests that libraries in fact play a huge role in marketing books and authors through events. No question, librarians are expert book marketers in their communities, but where too many come up short is in communicating the impact and value of their efforts back to publishers.